About

Founded in 2001 by Deborah Kwan

“I have a talent for making connections and communicating persuasively and succinctly. I keep my client list small to ensure personal contact and targeted campaigns. I love working with both new and established brands.”

 

Deborah Kwan, president and CEO of DKPR, Inc., has over 20 years of experience in public relations and brand building working with consumer lifestyle clients in the food, beverage and publishing industries. Current and past clients include 479° Popcorn, Aidells Sausage Company, Bruce Cost Ginger Ale, Center for Asian American Media (CAAM), ChefShop.com, the Cinta Project at Acorn Ranch / Front Porch Farm, Gastronomica: The Journal of Food & Culture (University of California Press), Gelateria Naia, Guittard Chocolate Company, Hodo Soy Beanery, Recchiuti Confections, Scharffen Berger Chocolate Maker, and Valrhona. She has secured media coverage for her clients in outlets including: The New York Times, New York, Bon Appétit, Food & Wine, O, The Oprah Magazine, People, Real Simple, San Francisco Chronicle, San Francisco, Los Angeles Times, Wall Street Journal, Vogue, Wine Spectator and The Today Show.

Prior to becoming an independent consultant, she headed up the San Francisco office of Kratz & Jensen/Magnet Communications where she was a vice president overseeing the lifestyle practice and new business development. While there, she designed and managed public relations programs for a variety of consumer clients including: American Eagle Outfitters, Ciao Bella Gelato, Domaine Carneros Winery, Next Century Restaurants (Aqua and Charles Nob Hill), Kenneth Cole New York and Sprint PCS.

Pastry assistant at Bouley, NYC, 1994

She ran her own company, Dk Public Relations, representing publishing and restaurant clients including Rizzoli Books, San Francisco Focus Magazine, William Morrow, Chronicle Books, Straits Café and Café Marimba. Her food writing appeared in The San Jose Mercury News’ food column “Cooking on the Rim.” In addition, Deborah worked as a pastry cook at fine restaurants in New York (“44” at the Royalton, Bouley) and San Francisco (Splendido) after earning a blue ribbon diploma from Peter Kump’s New York Cooking School (now known as The Institute of Culinary Education).

Before making the transition to food, Deborah worked for several years as a literary publicist in New York City for publishers such as Random House, Viking Press, HarperCollins and Times Books where she designed and managed the national publicity campaigns for best-selling authors including Terry McMillan, Armistead Maupin, Garrison Keillor, Ken Kesey, Craig Claiborne, Tobias Wolff, Richard Russo, Kathryn Harrison, Fay Weldon and David Leavitt.

A native San Franciscan, Deborah graduated from the University of California at Berkeley with a bachelor’s in English literature. She lives in San Francisco with her husband, Chef Erik Cosselmon, and their two children. She is an avid baker and doesn’t consider a meal complete without dessert.

  • Olive oil sekahills Greek yogurt strausmilk cake w strawberries andhellip
  • thefillmore
  • So happy seeing feistmusic tonight with Hannah at thefillmore lesliefeisthellip
  • The NYT does right by Uncle Bill RIP williamdavidbrohn billbrohnhellip
  • Celebrating our 21st wedding anniversary with the kids latergram

Clients

Testimonials

  • Deborah Kwan has worked on a variety of projects that I have worked on. She has an innate understanding of the complexities of "maker" products and knows how and to whom this information can be shared. Plus, she is a blast to work with!

    John Scharffenberger
  • Deborah goes above and beyond to create authentic stories that bring our brand to life. She is a well-respected and well-connected PR expert who has been a tremendous (and enthusiastic!) asset to our team.

    Amy Guittard, Marketing Director, Guittard Chocolate Company
  • Deborah’s passion for food is the foundation of her dedication. Her background in the culinary industry has given her the insider’s view and understanding of what makes a chef tick … highlighting those talents. She represented Recchiuti Confections when “artisan chocolatiers” in the United States were still following the lead of more established brands like La Maison du Chocolat and helped put this American brand on the map, placing us toe-to-toe with our European counterparts.

    Michael and Jacky Recchiuti, founders, Recchiuti Confections
  • Getting the media interested in tofu is challenging. Using her extensive experience in the food space, Deborah not only guided us in developing a broad message about our brand, but also devised tailored messages for specific media outlets and journalists when we had news of innovations and events.

    The consummate professional, Deborah is trusted by journalists to pitch meaningful stories of rising brands.

    Deborah delivers when it counts.

    Minh Tsai, Founder, Hodo Soy Beanery
  • Deborah Kwan is one of the most professional, personable and effective publicists and communicators about all things food, whether it be food products, food literature and food personalities. As a journalist, corporate food program manager and private business owner of learning kitchens and events, I counted on her to provide me with substantive content, smooth logistics and clear writing. I can't recommend her more highly.

    Liv Wu, Liv Cook Eat
  • Of all the publicists I’ve worked with over the years (and there have been many), Deborah stands out. I love how she thinks so creatively about each project and goes beyond standard approaches to p.r. Her contacts are impressive, her enthusiasm infectious, and her energy never flags. I can’t recommend her more highly!​

    Darra Goldstein, Founding Editor, Gastronomica: The Journal of Food and Culture​, and currently Editor-in-Chief, Cured: The Art of Preservation

Contact

Contact Info

415.948.4370
deborah@dkprfood.com
San Francisco, CA